Our system is working very well. Your team did a super job of matching our needs to a product that delivers.
Michael C. Brennenstuhl, President/CEO Door Artisan Cheese Company, LLC
You have most likely heard of there term Muzak, or elevator music… We’ll get to the second part of that sentence in a bit. But, Muzak has been around for a very long time and had a surprisingly tough founder: an Army general. Major General George O. Squier served as the Army’s Chief Signal Officer during World War I, and in the early 1920s he perfected a method for transmitting music across electrical wires. At the time, radio was still finding its footing, so the notion of sending businesses and residences music via wires was appealing. In 1934 Squier formally founded a company to develop his invention. Since he liked the sound of the name “Kodak” he borrowed from it to name his own company Muzak.
And since 1978 parent company Northern Musicast, Inc. and Muzak have been serving the audio video integration needs of Northern Wisconsin… from Appleton to Marinette, Green Bay to Manitowoc, or Oshkosh to Fond du Lac and all points in between.
Now, back to that elevator music comment… Where did that come from? To answer that question, we need to go back to the early 20th century. As skyscrapers began popping up in urban areas around the world, the necessity of elevators shot up. As the story goes, early skyscraper denizens weren’t totally sold on this idea of getting into a tiny box and being pulled up a very tall shaft. To help calm riders’ nerves about getting into elevators, building owners would pipe in soothingly bland music, and soon “elevator music” became shorthand for any boring, non-threatening instrumental music.
But, times have changed. And, so has Muzak! Muzak is now MOOD Media. No longer the elevator music company of the past, but now the global leader in listeners. And now, Mood Media is the global leader in elevating Customer Experiences. We combine sight, sound, scent, social mobile technology and systems solutions to create greater emotional connections between brands and consumers – both on premise and beyond. Our solutions reach more than 150 million consumers each day through more than 500,000 subscriber locations in 100+ countries around the globe.
The Parent Company of MOOD Appleton is Northern Musicast Inc., a commercial audio, video, and communications systems installation and contracting company based in Appleton, Wisconsin. We service retail stores, churches / houses of worship, schools, restaurants, hospitals / elder care homes, sports bars, industrial paging systems, emergency weather alert tone systems and many other markets within northeast Wisconsin.